2017. The printed book is in its second renaissance – independent bookstores are popping up around the world, book cover design is becoming an art form in itself. In search of a calm and focused spot away from the social media noise, people, now more than ever, dive into the world of written word.
But back in 2010 a big question was posed – would paper survive the digital revolution in publishing? Would two mediums fight for their readers or would they coexist in peace? The survey of 668 students from my university showed their preferences and tried to predict the possible future of a book.