Bosch Vario Style

Campaign for a color changing fridge

In 2017 Bosch introduced the world’s first fridge with exchangeable colour fronts. With this campaign we wanted to demonstrate the creative freedom of kitchen individualization, where the fridge suits your style and current mood.

Advertising Agency: BBDO Berlin
Creative Directors: Oskar Strauss, Marius Lohmann, Farid Baslam
Art Director: Maxim Weinstein
Copywriter: Matt Koo
Account Managers: Joris Jonker, Barbara Franck
Client: Victoria Martinez-Gimeno
Production Agency: Unexpected
My contribution:
Logo Design
Art Direction
Supervision of the postproduction