Bosch Accent Line

For the premium line of Bosch kitchen appliances, we developed a visual language not based on trends that come and go, but following the timeless aesthetics of Japanese and Scandinavian design.

First we created the image-brochure using a minimalist black-on-black style that focuses on different features of the appliances.

For the key visuals of the Accent Line, we combined the dynamics of black and white contrast with the lifelines of wood to create both an inviting and high-end look. Those key visuals then became the foundation for the printed and digital communication of the Accent Line brand.


Advertising Agency: BBDO Berlin
Creative Lead: Maxim Weinstein
Account Manager: Kadia Sow
Client: Daniela Reuter, Bosch Europe