For the launch of the first global campaign for WhatsApp we created a visual identity in collaboration with the WA Design Team, one that is both bold and clear.
Inspired by the iconic UI and colors of the App, it serves as a counterpart of the strong and emotional imagery of the campaign, developed by our colleagues.
The campaign guideline accompanies the identity, explaining the how to’s in an easy manner for the range of assets, from OOH to animated banners, to ensure the consistency throughout the whole communication.
Advertising Agency: BBDO Berlin
Creative Lead: Wolfgang Warzilek, Erick Barrios Hernandez, Till Diestel
Design Team: Arash Sabbagh, James Anderson (WA), Maxim Weinstein
Campaign Team: Florestan Rösemann, Erin Conboy, Deepanjali Singh, Dara Luise Kleyer, Rishabh Jain