To summarize a company in one book is highly sensitive task – you want to pay tribute to 130 years of Bosch history but also show the ambitions for future discoveries.
The new corporate design that was created for Bosch at the same time, gave the direction of the book: vibrant colors, bold surfaces shaped the core of the book and became the red line connecting the past and the future.
This book opens visually a new chapter in the history of Bosch brand and pioneers the fresh and colorful look the company is moving towards.
Advertising agency: BBDO Berlin
Creative Directors: Marius Lohmann, Oskar Strauss
Art Director: Maxim Weinstein
Account Directors: Mark Andree, Joris Jonker, Jan Golchert
Production: Pflanz Produktionsservice